DEBT SOLUTIONS WEBSITE
Web Design & Development
My Debt Plan
WordPress / Elementor
Elementor only
The main marketing site for a UK debt solutions provider offering IVAs, debt management plans, debt relief orders, and Scottish trust deeds. We designed and built the full site on WordPress with a custom eligibility checker and IVA calculator, and pushed every application straight into the CRM.
The Brief
This is a regulated, high-trust space where people arrive stressed and often on mobile. The site had to load quickly, explain complex options clearly, qualify visitors before contact, and hand clean leads to the advisory team. The client also wanted a lean build with no plugin sprawl to keep it secure and fast.
What We Built
A content-rich marketing site covering every debt solution, plus interactive tools that do the qualifying. Elementor handled layout only. The eligibility checker, the IVA calculator, the application flow, and the CRM connection were all hand-coded, so the site stayed fast and fully under our control.
Eligibility Checker & Calculator
- Custom-coded eligibility checker
- Free IVA calculator with instant estimates
- Qualifies visitors before they ever speak to an advisor
CRM-Connected Applications
- Application forms pushed directly to the CRM
- Email fallback so no application is lost
- Validation and spam protection built in
Zero Plugin Bloat
- Elementor as the only third-party plugin
- Custom PHP and JavaScript for the rest
- Smaller attack surface, fewer updates
Speed Optimised
- High Google PageSpeed scores on mobile and desktop
- Optimised images, fonts, and minimal scripts
- Fast even on the mobile connections most visitors use
Results
90+
1
CRM
The site does the heavy lifting: it educates, qualifies, and converts, then delivers pre-qualified applications into the CRM, all on a fast, low-maintenance WordPress build with a single plugin.