SELECTED WORK

A national WhatsApp campaign that puts an everyday fan into a video with a film star. The celebrity is on screen introducing and talking about them; the fan - animated from a selfie so they actually move and react - stands right beside them. Composited and delivered unattended, no human review per video.

A WhatsApp campaign where people speak their own story in a voice note and receive a personalised song back. An LLM writes original lyrics in the user's language and an AI music model composes the track - delivered as audio, no studio in the loop.

An end-to-end generative pipeline that writes a personalised poem (Claude, guardrailed), animates the user's photos into motion (fal.ai Kling), and voices it (ElevenLabs) - with a Next.js human-approval console that makes AI-generated brand video safe to ship.

A festival microsite that renders a personalised animated GIF greeting card per request on the server (node-canvas + gif-encoder-2). Unlimited names, zero designers - and it doubles as a first-party lead engine and a one-tap share loop.

Complete CRM for UK debt advisory industry. Built custom modules for document processing, client intake, compliance tracking, and financial calculations across a 15-month timeline with a 7-person development team.

Smart recommendation system analyzing credit profiles and financial data to match users with optimal lender products. Built using multi-criteria evaluation with weighted scoring algorithms.

Multi-step lead capture with conditional logic, HubSolv CRM integration, and automated routing. Built on WordPress with custom PHP plugin for API communication.

A fast, credible WordPress marketing site for a UK call centre and outsourcing provider. Elementor as the only plugin, everything else hand-coded, with enquiries routed straight into the CRM and a 90+ PageSpeed score.

Marketing site for a UK debt solutions provider, with a custom-coded eligibility checker and IVA calculator that qualify visitors before contact. Built on WordPress with Elementor only, applications pushed directly to the CRM.

A content-led advice site for people facing bailiff action, tuned to stay fast under a heavy content library. WordPress with Elementor only, custom-coded consultation capture routed straight into the CRM.

A conversion-focused site helping people resolve council tax arrears, explaining repayment plans and IVAs and turning visits into applications. WordPress with Elementor only, applications delivered straight into the CRM.

Two documentary films — one 7 minutes, one 22 — and a ~50-page field study documenting a three-year grassroots self-governance experiment across five wards in Muzaffarnagar, Uttar Pradesh. Delivered on a near-charity budget with a two-person team.